Charlotte (N.C.) Observer is now in the business of selling nostalgic images
depicting the life and times of the city it covers.
Observer and Fotozoomer Enterprises Inc. created a partnership to offer readers
an opportunity to purchase prints stored in the newspapers archive photo
collection. The Observer is the first paper to deploy Fotozoomers technology,
which was introduced to the newspaper industry at this years Nexpo/SuperConference.
Twelve Fotozoomer kiosks are set throughout Charlotte, N.C. Users are able
to print poster-sized images up to 24-by-26 inches, and standard-sized prints.
The Charlotte Observer is offering a $10 Fotozoomer kiosk gift certificate
to new subscribers.
a test project launched in October, The Observer began offering historic photos
via 12 Fotozoomer-equipped kiosks located in retail stores throughout Charlotte.
Fotozoomer software lets users enlarge the Charlotte Observer Photo
Collection prints to as much as 24-by-36 inches and also add borders, text
and other graphics.
kiosks are located in art and frame shops, camera and photo finishing stores and
other hobby shops.
are excited about this opportunity to join with Fotozoomer Enterprises to
promote our photo collection to the community, said Peter Vandevanter, vice
president of new ventures at The Charlotte Observer. It is another example of
how we are reaching out and connecting with our readers, as well as searching
for innovative sources of revenue.
said The Observer was comfortable participating with Fotozoomer since the
newspaper had a previous relationship with Fotozoomers parent company,
Graphic Enterprises Inc., for a number of years.
vendors are impressed with the quality of the prints, he said. Customers
are impressed with the user-friendly nature of the kiosk, especially when
kiosks are also being showcased at special events in the area, such as the
Southern Womans Show. There are plans to feature the photo collection at two
more events being planned this year.
kiosks comprise a 19-inch touchscreen, flatbed scanner, multi-image input unit -
which allows users to print images from CDs, flash cards and a number of other
media - an Epson Stylus Pro inkjet printer and a receipt/coupon printer.
software allows users to adjust an images size prior to printing. Users can
crop, rotate, control contrast, add text and add frames and borders to their
court press campaign
the photo collection as a lure to woo new subscribers, The Observer and
Fotozoomer are spreading the word about the historic archives.
subscribers receive a $10 gift certificate, redeemable on any Fotozoomer print
of their choice, for signing up for a minimum 10-week trial subscription.
subscribers, meanwhile, receive a 15 percent discount off the regular retail
price of a photo collection print as part of the newspapers loyalty program.
Charlotte-area retailers say the kiosks are drawing interest.
are seeing good interest at our store, said Lolly Sablack, manager of Frame
Shop at Carolina Pottery in nearby Fort Mill, S.C. We have been able to add
value to the sale by providing services such as mounting or custom matting and
Fotozoomer kiosks also help The Observer promote its Newspapers In Education
program. After purchasing a print, consumers can fill in a short form, attach
the receipt and designate which Charlotte-area K-12 school should receive a
donation, valued at 10 percent of the purchased prints retail price.
partnership with Fotozoomer Enterprises should strengthen and reinforce our
brand in the community and assist in gaining new subscriptions, said Jim
Banbury, The Observers vice president of promotions.
has created a Web site, www.fotozoomer.com/charlotteobserver/main.aspx,
which has the complete Charlotte Observer photo collection and information on
where consumers can purchase the prints.